I'm not a superfan. Your merch table is to blame.
Crowdfunding requires your attention and intention
Don’t miss an opportunity to create a superfan by blowing it at your merch table.
11 steps to crowdfunding success
Crowdfunding can feel unpredictable – even desperate. I've funded two of my four records through fan contributions, and I still have a little voice in my head that says, “It doesn’t count. It was just a fluke.”
Crowdfunding basics for first-timers
Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.
Merch strategies for the indie artist
Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.
Crowdfunding rewards: a plan for success
In today's indie music scene, your guarantee from any given gig might cover gas money.
Two funding ideas for the indie artist
A successful crowdfunding campaign has the potential to harness your current fans’ enthusiasm while building your fan base and spreading the word to new eyes and ears, which can bring in even more money.
Alternative ways to spend your money... when you’ve got the money to spend
Your songs, arrangements, and studio time are all set, booked, and ready to go. Plans for CD replication, distribution, and publicity aren't far behind. The big question is... how will you pay for it all?
Ask for the sale
While playing the starving artist card is cliché, the truth is, most indie music artists don’t have a lot of money in the bank.
Your band name and your brand identity
In 2015, Amp Music Marketing conducted a study regarding call-to-action "buy" buttons where they tested the language on a number of buttons to see which was most effective when it came to selling music.
Key Performance Indicators will help you measure your success
As branding relates to your band and the way fans perceive you, it really includes everything you do – from the identity you create to your musical style, from your personality and image to your online marketing and persona.
Build a music career by offering your fans an experience
For every action you take in your music marketing strategy, you should establish a way to measure how effective it is. You can call them metrics or benchmarks, but we'll call them key performance indicators, or KPIs.
Your fans want to know your story
The artists who are thriving today are the ones who have learned to make money because of their music and not just directly from it.
Measuring is good marketing
Masterful melodies and thoughtful lyrics may be your calling card, but you still need to embrace the reality of marketing, fan engagement, social media, Twitter followers, Facebook fans, tweets, pings, and more.
Music marketing and artist brand development
Not too long ago, a student complained to me that only six people showed up to his last show. He sent out an email newsletter to 1,000 fans, told his friends and family, and promoted the gig on his social networks. He told me he felt like a promotion loser (his exact words) and was ready to call it quits.
How to develop and sustain your artist brand
Brand development is a key element of any marketing strategy. As an indie musician, your artist brand includes everything that helps you maintain a unique position in the market.
Pull back the curtain and engage your fans – now!
It's a basic business principle: a loyal customer (your superfan) is more valuable to a business (i.e. your band) than a one-time buyer. Once you've converted a casual fan into a brand advocate, it's easier to sell him on your next show, album, CD, T-shirt, hoodie, etc.
Should I ask my fans for money?
The direct-to-fan crowdfunding model allows you to go straight to your fans and take the temperature of their responses to make informed, intelligent decisions based on what you learn.
Make more money with merch, gigs, and your tour
It’s a question that lingers in the mind of every modern independent artist: Should I go the route of fan funding and ask my fans for money?
The ABCs of artist endorsement deals
People often ask us how we transformed our band Marbin into a sustainable business, playing 250 music gigs a year. This video helps explain what we’ve learned in our time on the road in the hopes that it will help you learn how to get better gigs and put more good acts like yours out on the road.
Artist endorsements deals are symbiotic relationships between music creators who use, and help promote, a given company's products. And while these deals seem like they're limited to high-visibility, world-renown acts, they can be beneficial to a wide range of indie musicians.