Make more money with music – Steps 1-6

A key discovery from our ongoing music business research is that musicians who are successful making a living off music approach their art and business differently than those who aren't.

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Refining your sales pitch

For many years, one of my biggest challenges was getting a reply to the mass of emails I wrote to promoters, licensing agents, music venues, magazine editors, and even my fans.

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Indie musicians need to make CDs (and here's why)

While music streaming and downloads are popular in the major label universe, independent artists rely on the tactile, physical, tangible medium that is the music CD.

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Music promotion strategies (try 'em… they're free!)

While independent music artists typically have passion, creativity, and dedication going for them, what they don't tend to have is a large marketing budget. This can make music promotion a real challenge.

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Connect with your audience

If you buy into all the negativity out there about the music business, you might believe we are all destined to be like Emily Dickinson, writing songs in our attics only to be discovered in a hundred years after our lonely lives expire.

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For your next CD release, choose quality over quantity

Do you want to record a vanity project, or do you want to be perceived as a professional artist? In other words, are you recording this for your own personal satisfaction, or are you hoping to sell large quantities of your CD?

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Use verbal, visual, and musical cues to lead your audience

There’s a psychology to leading an audience during a show that begins with a plan going into the show – including setting up your songs up with cues to lead the audience.

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Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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Merch, CDs, and fan appreciation with The Accidentals

Described as, “one of the most ground-breaking musical experiences one might just have in a lifetime” (Jonathan Frahm at Yahoo Voices), The Accidentals have amassed a LOT of experience on the road and have shared some of their tour and life hacks with us.
 

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Four ways to fund your next project

You want to record your music, make CDs, create awesome merchandise, throw an album release party, play gigs, or even go on tour. Trouble is, as an indie musician, you probably don’t have the cash on hand to make these things a reality.

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Crowdfunding requires your attention and intention

Crowdfunding can feel unpredictable – even desperate. I've funded two of my four records through fan contributions, and I still have a little voice in my head that says, “It doesn’t count. It was just a fluke.”

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11 steps to crowdfunding success

Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.

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Crowdfunding basics for first-timers

Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.

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Crowdfunding rewards: a plan for success

A successful crowdfunding campaign has the potential to harness your current fans’ enthusiasm while building your fan base and spreading the word to new eyes and ears, which can bring in even more money.

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