Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Things you didn't know about vinyl records

Songs closer to the spindle hole and label on a record can sound audibly different than those on the outer edges of the disc due to what is sometimes referred to as inner groove distortion.

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The magic of the vinyl record

Sound is the vibration of particles across a medium in the form of waves. In 1877, Thomas Edison first developed a way to imprint this information onto tinfoil by etching the electrical signal of a sound wave with a needle, or stylus.

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Launching a music publicity campaign

If you’re preparing to record and make an album, there’s a lot to think about; from converting the cover art to the right format to clearing the rights for your cover songs.

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Make more money with music – Steps 7-12

Here are another six practices successful musicians know about music income that you can use to make more money with your music and sustain your career.

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Make more money with music – Steps 1-6

A key discovery from our ongoing music business research is that musicians who are successful making a living off music approach their art and business differently than those who aren't.

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Refining your sales pitch

For many years, one of my biggest challenges was getting a reply to the mass of emails I wrote to promoters, licensing agents, music venues, magazine editors, and even my fans.

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Indie musicians need to make CDs (and here's why)

While music streaming and downloads are popular in the major label universe, independent artists rely on the tactile, physical, tangible medium that is the music CD.

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Music promotion strategies (try 'em… they're free!)

While independent music artists typically have passion, creativity, and dedication going for them, what they don't tend to have is a large marketing budget. This can make music promotion a real challenge.

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Connect with your audience

If you buy into all the negativity out there about the music business, you might believe we are all destined to be like Emily Dickinson, writing songs in our attics only to be discovered in a hundred years after our lonely lives expire.

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For your next CD release, choose quality over quantity

Do you want to record a vanity project, or do you want to be perceived as a professional artist? In other words, are you recording this for your own personal satisfaction, or are you hoping to sell large quantities of your CD?

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Use verbal, visual, and musical cues to lead your audience

There’s a psychology to leading an audience during a show that begins with a plan going into the show – including setting up your songs up with cues to lead the audience.

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Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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Merch, CDs, and fan appreciation with The Accidentals

Described as, “one of the most ground-breaking musical experiences one might just have in a lifetime” (Jonathan Frahm at Yahoo Voices), The Accidentals have amassed a LOT of experience on the road and have shared some of their tour and life hacks with us.
 

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