Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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Merch, CDs, and fan appreciation with The Accidentals

Described as, “one of the most ground-breaking musical experiences one might just have in a lifetime” (Jonathan Frahm at Yahoo Voices), The Accidentals have amassed a LOT of experience on the road and have shared some of their tour and life hacks with us.
 

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Four ways to fund your next project

You want to record your music, make CDs, create awesome merchandise, throw an album release party, play gigs, or even go on tour. Trouble is, as an indie musician, you probably don’t have the cash on hand to make these things a reality.

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Crowdfunding requires your attention and intention

Crowdfunding can feel unpredictable – even desperate. I've funded two of my four records through fan contributions, and I still have a little voice in my head that says, “It doesn’t count. It was just a fluke.”

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11 steps to crowdfunding success

Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.

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Crowdfunding basics for first-timers

Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.

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Crowdfunding rewards: a plan for success

A successful crowdfunding campaign has the potential to harness your current fans’ enthusiasm while building your fan base and spreading the word to new eyes and ears, which can bring in even more money.

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Two funding ideas for the indie artist

Your songs, arrangements, and studio time are all set, booked, and ready to go. Plans for CD replication, distribution, and publicity aren't far behind. The big question is... how will you pay for it all?

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Measuring is good marketing

Not too long ago, a student complained to me that only six people showed up to his last show. He sent out an email newsletter to 1,000 fans, told his friends and family, and promoted the gig on his social networks. He told me he felt like a promotion loser (his exact words) and was ready to call it quits.

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