Ask for the sale
Your Band Name and Your Brand Identity
In 2015, Amp Music Marketing conducted a study regarding call-to-action "buy" buttons where they tested the language on a number of buttons to see which was most effective when it came to selling music.
Key Performance Indicators will help you measure your success
As branding relates to your band and the way fans perceive you, it really includes everything you do – from the identity you create to your musical style, from your personality and image to your online marketing and persona.
Build a music career by offering your fans an experience
For every action you take in your music marketing strategy, you should establish a way to measure how effective it is. You can call them metrics or benchmarks, but we'll call them key performance indicators, or KPIs.
Your fans want to know your story
The artists who are thriving today are the ones who have learned to make money because of their music and not just directly from it.
Measuring is good marketing
Masterful melodies and thoughtful lyrics may be your calling card, but you still need to embrace the reality of marketing, fan engagement, social media, Twitter followers, Facebook fans, tweets, pings, and more.
Music marketing and artist brand development
Not too long ago, a student complained to me that only six people showed up to his last show. He sent out an email newsletter to 1,000 fans, told his friends and family, and promoted the gig on his social networks. He told me he felt like a promotion loser (his exact words) and was ready to call it quits.
How to develop and sustain your artist brand
Brand development is a key element of any marketing strategy. As an indie musician, your artist brand includes everything that helps you maintain a unique position in the market.
Pull back the curtain and engage your fans – now!
It's a basic business principle: a loyal customer (your superfan) is more valuable to a business (i.e. your band) than a one-time buyer. Once you've converted a casual fan into a brand advocate, it's easier to sell him on your next show, album, CD, T-shirt, hoodie, etc.
Should I Ask My Fans for Money?
The direct-to-fan crowdfunding model allows you to go straight to your fans and take the temperature of their responses to make informed, intelligent decisions based on what you learn.
Make more money with merch, gigs, and your tour
It’s a question that lingers in the mind of every modern independent artist: Should I go the route of fan funding and ask my fans for money?
The ABCs of artist endorsement deals
People often ask us how we transformed our band Marbin into a sustainable business, playing 250 music gigs a year. This video helps explain what we’ve learned in our time on the road in the hopes that it will help you learn how to get better gigs and put more good acts like yours out on the road.
Brand Yourself Consistently in All Your Marketing
Artist endorsements deals are symbiotic relationships between music creators who use, and help promote, a given company's products. And while these deals seem like they're limited to high-visibility, world-renown acts, they can be beneficial to a wide range of indie musicians.
How to create and manage your own fan funding campaign
One of the more curious things I’ve learned while working with indie musicians to craft artist bios that compellingly capture the spirit of their music and their essence as unique artists is that many of them – in fact, most of them – have never truly asked a very important question: “Who am I?”
Revenue streams for composers and songwriters
Cheryl B Engelhardt presents crowdfunding tips for independent musicians. Learn how she created & managed her fan funding campaign to raise more than $25,000 to make her CD.
Boost Gig Sales: 10 easy ways to do it
Do you want to know how to make money with music? This post lists revenue streams and creative ways for composers and songwriters to make money with their music, merch, and more.
Sponsorships and artist endorsement deals
How do you sell more than just your music when you’re on tour? Here are 10 quick tips to boost merch booth sales of your CDs, shirts and more at your music gigs.
How does a musician get sponsorships and artist endorsement deals? Here are ways to form a plan, take action, and graciously take rejection in order to land the right deal.