Posts in Branding
Three keys to a great band photo

While songwriting is your main ingredient, visuals really do matter, so press photos and all your visual material cannot be an afterthought. Enticing photos, videos, album art, and graphic design will attract the right kind of attention, establish your brand, and get people to listen to your music.

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Indie musicians need to make CDs (and here's why)

While music streaming and downloads are popular in the major label universe, independent artists rely on the tactile, physical, tangible medium that is the music CD.

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Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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Brand yourself consistently in all your marketing

One of the more curious things I’ve learned while working with indie musicians to craft artist bios that compellingly capture the spirit of their music and their essence as unique artists is that many of them – in fact, most of them – have never truly asked a very important question: “Who am I?”

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