Posts in Marketing
Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Measuring is good marketing

Not too long ago, a student complained to me that only six people showed up to his last show. He sent out an email newsletter to 1,000 fans, told his friends and family, and promoted the gig on his social networks. He told me he felt like a promotion loser (his exact words) and was ready to call it quits.

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