Indie musicians need to make CDs (and here's why)
Even though CDs have only been around since the early ’80s, Disc Makers has been in the music business for OVER 70 YEARS.
For you math enthusiasts, that means Disc Makers is twice as old as the CD. The “disc” in Disc Makers is not a reference to "compact disc," it was originally a reference to 78 RPM records and vinyl LPs.
Did you know the first commercial CD release was Billy Joel’s 52nd Street in Japan in October 1982? For the record (no pun intended), The Visitors, ABBA’s final album, was actually pressed before 52nd Street, though released afterward. The first record released on CD in the US? Appropriately, it was Bruce Springsteen’s Born In The U.S.A., released June 4, 1984.
About a decade after Springsteen's release, a Philadelphia music pioneer – Disc Makers, originally the Ballen Record Company – hopped across the Delaware River to join The Boss in New Jersey as it expanded its plant and began manufacturing CDs to meet the explosive demand brought on by the high-fidelity medium and the digital recording revolution.
While music streaming and downloads are popular in the major label universe, independent artists rely on the tactile, physical, tangible medium that is the music CD. As a means of increasing revenue at shows, a physical representation of their hard work, and a way to establish their brand, independent musicians use CDs in ways major label artists don’t.
Indie musicians need to make CDs, and this infographic tells the story pretty clearly.
Andre Calilhanna is a writer, editor, musician, marketer, massage therapist, and music lover (not necessarily in that order). He's been editing and writing for the Disc Makers, BookBaby, and Merch.ly blogs since 2011.