Posts tagged Music Business
Launching a music publicity campaign

If you’re preparing to record and make an album, there’s a lot to think about; from converting the cover art to the right format to clearing the rights for your cover songs.

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Make more money with music – Steps 7-12

Here are another six practices successful musicians know about music income that you can use to make more money with your music and sustain your career.

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Make more money with music – Steps 1-6

A key discovery from our ongoing music business research is that musicians who are successful making a living off music approach their art and business differently than those who aren't.

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Indie musicians need to make CDs (and here's why)

While music streaming and downloads are popular in the major label universe, independent artists rely on the tactile, physical, tangible medium that is the music CD.

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Music promotion strategies (try 'em… they're free!)

While independent music artists typically have passion, creativity, and dedication going for them, what they don't tend to have is a large marketing budget. This can make music promotion a real challenge.

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Connect with your audience

If you buy into all the negativity out there about the music business, you might believe we are all destined to be like Emily Dickinson, writing songs in our attics only to be discovered in a hundred years after our lonely lives expire.

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For your next CD release, choose quality over quantity

Do you want to record a vanity project, or do you want to be perceived as a professional artist? In other words, are you recording this for your own personal satisfaction, or are you hoping to sell large quantities of your CD?

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Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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Four ways to fund your next project

You want to record your music, make CDs, create awesome merchandise, throw an album release party, play gigs, or even go on tour. Trouble is, as an indie musician, you probably don’t have the cash on hand to make these things a reality.

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11 steps to crowdfunding success

Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.

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