Posts tagged artist branding
Three keys to a great band photo

While songwriting is your main ingredient, visuals really do matter, so press photos and all your visual material cannot be an afterthought. Enticing photos, videos, album art, and graphic design will attract the right kind of attention, establish your brand, and get people to listen to your music.

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Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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11 steps to crowdfunding success

Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.

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