Posts tagged elevator pitch
Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Refining your sales pitch

For many years, one of my biggest challenges was getting a reply to the mass of emails I wrote to promoters, licensing agents, music venues, magazine editors, and even my fans.

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Crowdfunding requires your attention and intention

Crowdfunding can feel unpredictable – even desperate. I've funded two of my four records through fan contributions, and I still have a little voice in my head that says, “It doesn’t count. It was just a fluke.”

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Crowdfunding basics for first-timers

Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.

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