Posts tagged marketing strategy
Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Launching a music publicity campaign

If you’re preparing to record and make an album, there’s a lot to think about; from converting the cover art to the right format to clearing the rights for your cover songs.

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Make more money with music – Steps 7-12

Here are another six practices successful musicians know about music income that you can use to make more money with your music and sustain your career.

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Make more money with music – Steps 1-6

A key discovery from our ongoing music business research is that musicians who are successful making a living off music approach their art and business differently than those who aren't.

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Music promotion strategies (try 'em… they're free!)

While independent music artists typically have passion, creativity, and dedication going for them, what they don't tend to have is a large marketing budget. This can make music promotion a real challenge.

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Four ways to fund your next project

You want to record your music, make CDs, create awesome merchandise, throw an album release party, play gigs, or even go on tour. Trouble is, as an indie musician, you probably don’t have the cash on hand to make these things a reality.

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11 steps to crowdfunding success

Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.

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Crowdfunding basics for first-timers

Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.

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