Posts tagged music marketing
Three keys to a great band photo

While songwriting is your main ingredient, visuals really do matter, so press photos and all your visual material cannot be an afterthought. Enticing photos, videos, album art, and graphic design will attract the right kind of attention, establish your brand, and get people to listen to your music.

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Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Launching a music publicity campaign

If you’re preparing to record and make an album, there’s a lot to think about; from converting the cover art to the right format to clearing the rights for your cover songs.

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Make more money with music – Steps 7-12

Here are another six practices successful musicians know about music income that you can use to make more money with your music and sustain your career.

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Make more money with music – Steps 1-6

A key discovery from our ongoing music business research is that musicians who are successful making a living off music approach their art and business differently than those who aren't.

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Refining your sales pitch

For many years, one of my biggest challenges was getting a reply to the mass of emails I wrote to promoters, licensing agents, music venues, magazine editors, and even my fans.

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Music promotion strategies (try 'em… they're free!)

While independent music artists typically have passion, creativity, and dedication going for them, what they don't tend to have is a large marketing budget. This can make music promotion a real challenge.

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Connect with your audience

If you buy into all the negativity out there about the music business, you might believe we are all destined to be like Emily Dickinson, writing songs in our attics only to be discovered in a hundred years after our lonely lives expire.

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Making merch work for your brand and your fans

Your artist brand is the face you present to the world, and your fans are the people who represent it. The embodiment of this is your music merch: the CDs, T-shirts, hats, and other items your fans take home to forever remember the amazing show you performed.

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11 steps to crowdfunding success

Crowdfunding engages your fans beyond your asking for donations or getting them to buy merchandise. A successful campaign makes donors feel like active participants, channels their enthusiasm, and helps you spread the word.

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Crowdfunding basics for first-timers

Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.

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