Posts tagged online music marketing
Three keys to a great band photo

While songwriting is your main ingredient, visuals really do matter, so press photos and all your visual material cannot be an afterthought. Enticing photos, videos, album art, and graphic design will attract the right kind of attention, establish your brand, and get people to listen to your music.

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Do you need an artist press kit?

For many artists, it may not be necessary to have a printed press kit, but there are reasons why having a press folder can still be a major part of your promotional assets.

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Crowdfunding basics for first-timers

Lucy Briggs, marketing manager at Disc Makers, conducted an interview with composer, singer-songwriter, and branding consultant/music business Cheryl B. Engelhardt to talk crowdfunding and strategies.

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